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Recent years have seen a sudden increase in interest in virtual and augmented reality. At the same time, the development of powerful technologies contributes to the creation of unique virtual worlds. As a result, we can observe how modern technological progress is rapidly bringing businesses and consumers to a new level of interaction, opening the door to the advanced world of the metaverse. 

This dynamic concept, which combines aspects of physical and virtual reality, is not only becoming a major technological trend in the world, but can also become a significant driver for the transformation of various industries.

In this article, we will take a closer look at the concept of the metaverse, its opportunities and challenges for business.