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Which of these situations sounds like you?

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User retention

Users sign up but leave the product quickly. The right prompt at the right moment could change that.

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Difficult search

Users can't find what they need in the catalog or knowledge base, so they turn to support or stop using the product altogether.

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Competitiveness

AI features are becoming standard in your niche. Without them, your product risks looking technologically outdated to customers and investors.

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Routine tasks

Preparing standard documents, proposals, or reports takes up significant team time and can be automated.

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Untapped data

Data on user behavior, orders, or in-system actions has been accumulating and could potentially improve the product, but it's unclear how.

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New capabilities

The company's automation system needs expanded functionality: data analysis, anomaly alerts, task classification, pattern detection.

AI in Product is AI functionality built into your product

We integrate AI capabilities into your product: search that understands the meaning of a query, recommendations that appear at the right moment, content generation, anomaly alerts, and more. Each feature solves a specific user task and positively affects product metrics: retention, conversion, engagement.

The complexity of implementing a specific AI feature depends on how your product's data, API, and infrastructure are organized, so it's assessed individually during the AI Feasibility Sprint.

Choose the AI feature for your task

Type 1

Smart Recommendations

Setup: from $6,000
4–7 weeks

AI delivers personalized recommendations: suggesting the user's next action, product, or content based on their behavior and the behavior of audiences with similar interests or needs.

Examples of use: suggesting the next step, recommending similar products or related content, reminding users of useful features when their activity drops, prompting them to try new features.

Price depends on the number of recommendation types, the volume and quality of available data, the complexity of A/B testing, and integration with an analytics system to measure results.

Type 3

AI Content Generation

Setup: from $8,000
5–9 weeks

Content generation directly within the product interface, based on data already in the system: document templates, product descriptions, brief summaries and reports.

Examples of use: proposals and letters based on client data, SEO-optimized product descriptions from given parameters, brief report summaries, translating content into multiple languages.

Price depends on the number of generation types, the complexity of prompt engineering, languages, and whether Human-in-the-Loop validation is needed before publication.

Type 4

Spiro AI Layer

Setup: from $6,000
4–7 weeks

For clients working in Spiro: adding AI functionality to your company's existing business processes.

Examples of use: detecting anomalies and suspicious requests, automatic alerts for deviations from the norm, categorizing and prioritizing tasks, analytics with explanations for changes in performance, natural language answers instead of manually searching through reports.

Price depends on the number of AI features, the complexity of existing processes, the volume and quality of data for analysis, and whether natural language query capability is needed.

What results will you get from AI in Product?

Built-in
AI functionality

The AI feature is integrated into your product and works for all users, holding up under real-world load.

Metric
to track

Ahead of development, a metric for evaluating the AI feature's effect is defined based on its type and built into the task scope.

Technical
documentation

AI component architecture, API specification, and support instructions. Your technical team or another developer can continue the work without involving FreshTech.

A/B testing plan
(optional)

For features whose results need statistical confirmation: comparison with the product's current state before the AI implementation.

Recommendations
for next steps

Suggestions for further AI improvements worth integrating into the product, based on current results and data gathered after launch.

Tell us about your task, and we'll help you implement it

Why FreshTech?

In-house /
ML engineer
FreshTech
Off-the-shelf
SaaS tools
Time to launch
Finding a specialist can take several months
4–9 weeks depending on the feature type
Fast start with no additional development
Product-driven approach
Technical expertise doesn't guarantee an understanding of business needs
AI Feasibility Sprint to validate the feature before integration
Generic algorithm without accounting for product specifics
Validation on real data
A separate data validation step is often missing
Data is validated before investing in development
Doesn't adapt to the client's specific data
Customization
Alignment with business logic depends on the person doing the work
Custom solution, fully tailored to business needs
Customization is limited or unavailable
Vendor lock-in
High dependency on platform terms

What does this look like in practice?

case №1

Semantic Search

E-commerce marketplace 6 weeks

Situation: 50,000+ items in the catalog; keyword search failed to find relevant products when the query's phrasing differed from category names or attributes.

What we did: hybrid search on pgvector combining semantic search and exact keyword matching, with the entire catalog indexed alongside descriptions and specifications.

Result: search conversion rose from 8% to 14% within the first month, and the share of zero-result searches dropped from 35% to 10%.

case №2

Smart Recommendations

B2B SaaS 3,200 customers 7 weeks

Situation: only 23% of active users were using the new features in a team management SaaS product. 18% of users churned within 2–3 months of signing up.

What we did: the AI Feasibility Sprint showed a sufficient volume of data (12 months, 3,200+ users) for collaborative filtering. When a user's actions signal an unresolved need, the system recommends the feature that addresses it.

Result: new feature adoption rose from 23% to 61%. User churn dropped from 18% to 11%.

case №3

Spiro AI Layer

Logistics company 5 weeks

Situation: the system automatically processes delivery requests. Anomalous orders (unusual addresses, atypical amounts, combinations that can lead to returns) weren't flagged for separate review before shipping.

What we did: anomaly analysis based on a model trained on 18 months of order data. Requests with a high anomaly score are flagged for review before confirmation, with an explanation of the reason.

Result: the number of returns due to anomalous orders dropped by 67% in the first month.

Frequently Asked Questions

Will integrating AI affect the product's architecture?

It depends on how the product's data, API, and current infrastructure are organized, so it's assessed individually. In most standard tech stacks, Semantic Search or Smart Recommendations can be added without major architectural changes, but in some cases the data structure needs rework before integration. That's why implementing an AI feature should start with an AI Feasibility Sprint, to get a realistic assessment before investing in development.

How is Semantic Search different from Context-Aware AI Assistant?
How much data is needed for Smart Recommendations?
Can we order Spiro AI Layer if we don't use Spiro?

Ready to add AI to your product?

We'll go over your task on a free 30-minute call and give you a preliminary cost for implementing the AI functionality.
contact-image
Serhii Kutyr, CEO

[email protected]

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