During development, it turned out that the design ordered from an agency or freelancer is technically impossible to implement or significantly exceeds the planned budget
The product works correctly, but its appearance doesn't meet modern standards, which affects how clients and partners perceive it
The product lacks a unified design system, so each developer currently makes their own interface decisions
Without a designer on the team, the interface is built by people outside the field, leading to numerous revisions and rework
Without a UX architecture and design system in place, every new developer has to spend time figuring out the project's structure
A prototype is needed for investors or first clients to test the hypothesis and get feedback before committing to major development investment
Product design starts with research: we analyze the audience and their tasks, then build the product's logic and information architecture. Only after that do we move on to the visual component.
As your technical partner with design expertise, we combine product thinking with technical understanding of implementation, so the design accounts for development capabilities and future scaling from the start.
Identifying the audience and their tasks: who uses the product, what problem it solves, what counts as success for the user. We apply the Jobs-to-be-Done method to understand what task users are trying to get done when they turn to the product.
Building the user flow and information architecture: data and navigation structure, the logic behind where elements are placed. Conducting competitive analysis: how leaders in the niche solve the same problem.
Simple layouts of key screens: where elements sit, the hierarchy of information, actions and how they connect.
We review wireframes with the client and development team before moving on to visual design. This lets us check the product's logic and how well it matches real user behavior at an early stage.
Designing every screen in Figma: typography, colors, spacing, components, and states. Desktop, mobile, dark mode, depending on the product's needs and scope.
If a digital identity is already in place: UI design is built on top of it, and the UI Kit goes straight into development.
If there's no identity yet: we design a cohesive visual language as part of the UI design process, or recommend starting with Digital Identity.
An atomic library that goes into development and is used by the team on an ongoing basis: colors, typography, spacing, icons, core components in all states.
The library is reused throughout development and speeds up every sprint that follows. It scales as new features are added, with no extra work needed on the structure.
A clickable prototype in Figma for testing with real users or presenting to investors before development begins.
Usability testing: we run 3–5 test sessions to evaluate how user friendly the interface is, and make revisions based on the results.
Figma with documentation: developers can see every spacing value, size, color, and component behavior. Design Tokens are available as CSS variables. The designer stays involved throughout development, checking that the implementation matches the mockups and fixing any deviations.
All screens and states for every platform, dark and light modes, components and their variants. Editing access stays with you.
An atomic component library used by the development team, scaling as new features are added while preserving the structure.
CSS variables for colors, typography, and spacing, ready to plug into code. Component specifications, including the behavior of interactive elements.
A prototype for user testing or investor demos. Full scenarios of key flows with animations and transitions.
The designer is available throughout development: checking that the implementation matches the mockups, answering developers' questions, and identifying and closing out any deviations.
Request: development of a payment platform. During the analysis stage, it turned out that the finished design couldn't be fully implemented technically and didn't meet the KYC provider's requirements.
Result: a platform redesign built for the tech stack, running alongside development and QA: UX Architecture, Wireframes, UI Design, Design System. The product passed the investor's tech due diligence with no issues raised on the UI side.
Request: a design system for the client's in-house team. As the team grew, each developer implemented components their own way, causing the interface to lose consistency.
Result: a design system built from scratch for the product's tech stack (React, Tailwind): tokens, atomic and composite components, documentation in Figma, Storybook for developers. Time to design a new feature dropped from 3 days to 4 hours.
Request: a marketplace with client, provider, and admin roles, each with its own flow and set of screens. The UX architecture needed to account for all three roles from the very start of development.
Result: UX research for each role, user flow for three scenarios, wireframes agreed with the client before UI work began. A single design system across all roles. Development ran alongside design.
Yes, if you have your own development team with a defined tech stack. At the start of the project, we run a technical briefing to clarify the stack, frameworks, and platform constraints. Without that context, there's a higher risk the design won't be implementable, so we don't take on those projects. Once the technical context is defined, we're ready to get started.
