Product design: Digital Identity, UI/UX Design, Product Redesign

FreshTech is your technical partner with design expertise

We combine product thinking with technical understanding of implementation, so the design accounts for development capabilities and future scaling from the start.

The design process starts with research: we analyze the audience, their tasks, and their behavior, then build the product's logic and information architecture. Depending on the task, we then create a digital identity, design a new product, or redesign an existing one based on real data.

Choose the solution that fits your needs

Every project starts from a different point: no established identity yet, a need to build an interface from scratch, or a product that needs UX optimization. The right solution depends on your specific task.

From $3,000

A set of digital assets needed to make a product look cohesive and recognizable everywhere: in the app, on the website, in the App Store and Google Play, on social media, or in presentations. No naming or full brand strategy included.

Logo in all digital formats (SVG, PNG, dark and light versions)
Color system + CSS variables, ready to hand off to development
Typography and UI scale
UI Kit with core components in Figma
App icon, favicon, OG image, social media templates
Mini Digital Brand Guide in Figma for the team and contractors

Included in the project cost

Interface design for digital products: from audience research and product structure to handing off finished mockups to the team. The design process runs alongside development, so it accounts for what's technically feasible to implement.

UX Research and User Flow
Wireframes: product structure before design begins
UI Design: Figma mockups for all screens, platforms, and states
Design System: a single component library
A prototype for testing or investor demos
Dev handoff and design QA alongside development

From $1,500

Data-driven product redesign focused on business results. We start with a UX audit, keep patterns users are already familiar with where it makes sense, and change what directly affects conversion, retention, and how quickly users can complete key actions.

UX audit of the current design
A structured report with specific issues and recommendations
Redesign strategy: what to fix, what to leave as is, and what to remove
UI Redesign in Figma, usability testing with real users
Updated or new design system
Dev handoff or implementation by FreshTech (optional)

Not sure which solution fits your needs?

1/2

What stage are you at right now?

Launching a new product,
identity not yet established

Digital Identity

Logo, color system, typography, UI Kit

Need UI
for a new product

Product UI/UX Design

Included in the project cost and runs alongside development

Current UX
isn't working

Start with a UX Audit

A report with issues, priorities, and recommendations

2/2

Need a combined solution?

Building identity alongside your MVP

Handled by one team as part of the project

Digital Identity + development

Redesign + Dev

Implementing the new design on Spiro or a custom stack

Product Redesign + development

Not sure where to start?

We'll go over your needs and choose the right option for you

Discovery Pack

Why FreshTech?

Technical
context

Our designers understand the product's tech stack and factor in what's feasible to implement when designing. The UI Kit is handed off to development as soon as it's approved.

One
team

Design and development are handled by one team, keeping the mockup and the final product aligned throughout the project.

Design
system

An atomic component library speeds up every sprint that follows, scales as new features are added, and stays easy for new team members to understand.

Data-driven
approach

Our design decisions are grounded in audience research, analytics, and practical results from testing with real users.

Vertical
expertise

Our experience spans a wide range of industries and accounts for the specific requirements of each: from Fintech, HVAC, and field services to B2B SaaS and enterprise solutions.

One
process

As part of a product launch, mobile development, or automation project, design is included in the project cost and runs alongside the first sprints.

Our cases

Request: Identity for a Fintech startup as part of the Fintech Starter Kit, replacing a placeholder logo with no color system or UI Kit.

Result: Identity Kickoff running alongside development. Three logo concepts with a final version, a color system with dark mode, a UI Kit for developers, an App Store icon, an OG image, and a pitch deck template.

Request: a marketplace with client, provider, and admin roles, each with its own flow and set of screens. The UX architecture needed to account for all three roles from the very start of development.

Result: UX research for each role, user flow for three scenarios, wireframes agreed with the client before UI work began. A single design system, with development running alongside design.

Request: low conversion from sign up to active user due to onboarding issues.

Result: onboarding was redesigned around progressive disclosure, the dashboard was simplified, and the sequence of actions was restructured. Conversion rose from 11% to 29% in the first month.

Request: a product entering the enterprise segment. After demos, clients lost interest because of the outdated look and the lack of a unified design system.

Result: the design system, navigation, and interface were updated, responsiveness was added, and usability testing was conducted. The first enterprise contract was signed 3 weeks after release.

What does the design process look like?

Qualification call

We go over the task: what you're building, for whom, and what's already in place. We recommend where to start and give you a rough estimate of cost and timeline.

Digital Identity (optional)

If there's no identity yet, or it needs updating, we start here. As part of a package with development, this stage runs alongside the first sprints.

UX Research and Wireframes

We analyze the target audience, build the user flow and information architecture. We create wireframes for key screens and align on the product's logic and structure.

UI Design and Design System

We design all screens in Figma: typography, colors, components, states, and build out the design system. This runs alongside the first development sprints.

Usability Testing

We run test sessions with real users to identify problem areas in the interface before or during development. We make revisions based on the feedback.

Dev Handoff and Design QA

We hand off the Figma file with annotations and Design Tokens, then check that the implementation matches the mockups during design QA and make changes as needed.

Frequently Asked Questions

Can we order design only, without development?

Digital Identity can be ordered separately. Product Redesign is available with a handoff to your team or implementation by FreshTech. Product UI/UX Design can be ordered separately if you have your own development team with a defined tech stack, in which case we design around your technical setup.

Do we need Digital Identity before UI/UX Design?

Is UI/UX Design included in the cost of development?

How do you know if you need a redesign?

Does FreshTech have experience in our industry?

Have an idea? Let's bring it to life

We'll go over your project on a free 30-minute call and provide a preliminary estimate of cost and timeline.

Serhii Kutyr, CEO

[email protected]

Name

Message

End-to-end
UI/UX design for digital products

FreshTech is your technical partner with design expertise

Choose the solution that fits your needs

Digital Identity

Product UI/UX Design

Product Redesign