Case Study: Developing Performance Marketing Platform in 2 Months
FinMe is a CPA affiliate network in the Ukrainian microfinance market that provides access to a wide range of products through various traffic channels.
In this case study, we will describe the development of a performance marketing (PPM) platform from scratch in two months, the challenges, and the main features of this project. We will also talk about the migration process from the existing platform and how we managed to increase FinMe's performance by 2.4 times.