Partner Relationship Management (PRM) is a system for managing relationships between a company and its partners. It is based on effective cooperation to achieve common goals. In this article, we will look at the key analytical features and ready-made PRM tools for optimizing partnership performance.
PRM is focused on establishing and maintaining partnerships based on long-term interaction. This approach involves systematic analysis, adaptation and development of partner programs. Analytics allows us to evaluate the effectiveness of cooperation and identify opportunities for further improvement.
The main data sources in PRM systems include information about partners, their interaction history, sales, transactions and partnership programs.
Analytics tools allow companies to generate well-founded reports and analyze the results of partnership programs. They cover the following aspects:
Analytical data determines the directions of development and helps to adapt partnership strategies to specific business goals.
The study of this data indicates opportunities to optimize processes for effective cooperation. This allows you to develop personalized strategies for each partner, taking their unique characteristics and needs into account.
Analytics tools facilitate decision-making in partnership strategies and identify priorities for joint work.
PRM Kit is a solution based on fdForge low-code platform for automatic interaction with business partners. This set of tools simplifies and optimizes all aspects of cooperation without interfering with business processes.
The analytical capabilities of PRM Kit allow you to create personalized collaboration strategies and monitor their results. The automated system collects, stores, and provides information for decision-making in partnership management.
If you would like to optimize cooperation with partners and implement a PRM system in your business – leave your contacts in the form. Our manager will contact you and offer the best solution to meet your goals.