Mobile Apps for Retail: Optimizing the User Experience

Main trends

Personalized recommendations

Retail mobile apps use analytical data to tailor offers to the needs and preferences of users. They take into account purchase history, browsing, adding products to the cart, frequency of visits, etc. Based on this data, personalized recommendations for products or services are created. This strategy increases the chance of repeat purchases and boosts brand loyalty, and also has a positive impact on conversion rates.

Easy to use

The app's intuitive interface facilitates quick searching for products and effortless shopping. Mobile solutions provide easy access to the necessary functions and minimize the number of steps in the checkout process. This creates a pleasant experience of interaction with the brand and helps to attract new customers.

Mobile payments 

This feature enables users to pay for goods and services in a mobile app. Payment systems store bank card information, which greatly simplifies and speeds up the payment process. In addition, mobile payments give companies the opportunity to collect analytical data on customer purchases and use it to create marketing strategies or personalize services.

Key components

Efficiency and performance

The performance of the app is determined by the efficiency of its functioning in different conditions: from an unstable connection to a heavy load on the server. Uninterrupted operation is critical for satisfying user needs and the successful functioning of the business. 

The speed of loading also affects audience engagement. Most users expect an instant response from apps, so any delays can lead to a loss of interest.

Design and interface

The visual component of the mobile solution attracts attention and reflects the corporate style of the brand. A clean, modern, and attractive design can increase user loyalty and encourage them to keep using the app.

The intuitive interface simplifies navigation, provides a clear sequence of actions, and ensures that all functions are accessible. The less time a user spends searching for items, sections, or filters, the more time they can devote to interacting with products. 

Functionality and integrations

The functional application provides access to a comprehensive set of services: searching by various parameters, viewing information, adding products to the cart, placing and paying for an order, tracking delivery status, etc. 

Integration with other services allows you to expand the app's capabilities and simplify online shopping. Applications integrate with payment systems to make payments for goods easier, with delivery systems to track orders, with analytical tools to monitor sales, and with loyalty systems to create promotions or special discounts.

Case: restyleme

Restyleme is a commission platform for selling luxury brands' clothing and accessories. The marketplace promotes an alternative philosophy of consumption in the contemporary fashion industry, creates a space of common interests and mutual trust, and encourages people to take care of themselves and the environment.

As part of this project, the FreshTech team created a web platform and a cross-platform app for iOS and Android on Flutter. Restyleme contains a personal account for managing the customer's profile, saving purchase history and bank card data, and monitoring the status of the current order.

The marketplace has a loyalty program - for each purchase, the customer receives a certain number of points to the bonus account. Also, we have implemented auction mechanics that automatically increase bids on the restyleme platform.

Custom mobile development allows you to create a solution that meets the unique needs and specifics of your business. It provides maximum flexibility in the choice of functionality and takes into account the future scaling of the business.

Dreaming of launching a mobile app for the retail industry? Leave your contacts in the form. Our manager will contact you and offer the best solution for your business.