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Top UI/UX Design Trends for 2024: From Innovation to Nostalgia

Top UI/UX Design Trends for 2024: From Innovation to Nostalgia

In the world of web design and user interfaces, trends are constantly changing, creating new directions and approaches. In 2024, we expect a number of interesting changes that will affect UI, typography, and UX in general, transforming the way we perceive and interact with digital platforms.

What can we expect in UI design?

The world of UI design in 2024 is expected to see dynamic changes and developments, embracing new approaches to user interaction with websites and apps.

Immersive scrolling and experience

Immersive scrolling is a way of viewing web pages that continues to gain popularity. It creates the illusion of depth, a sense of movement, and user interaction with the content as they scroll.


Minimalism combined with the bold use of asymmetrical shapes, bright colors, and expressive fonts. It makes the design expressive and original, evokes strong emotions and attracts attention.


The use of three-dimensional graphics to create the impression of depth and realism. 3D elements make interfaces more interesting and engaging for an immersive user experience.

Vintage and nostalgia

Design elements with vintage touches, retro and nostalgic accents that evoke an emotional connection and appeal to users' memories.

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Typographic Trends

  • Oversized typography: The use of large, expressive fonts and headlines to attract attention and emphasize important information.
  • Bubble typography: Graphic, round fonts that add lightness and humor to a design. Use of graphic effects that give the text the appearance of bubbles or scattered three-dimensional elements, creating a custom look.
  • Retro typography: Using fonts that are reminiscent of the aesthetics of decades past, giving the design a sense of antiquity and sophistication.
  • Distorted fonts: Fonts with experimental shapes and non-standard sizes, with offset, distortion, or unusual character arrangements to create a unique visual effect.
  • Font blending: Combining different fonts and styles to create a conceptually interesting design.

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UX trends in 2024

UX (user experience) plays an important role in ensuring the efficiency and satisfaction of users when interacting with products.

Pay attention to page speed

Focus on optimizing and speeding up page loading for a better user experience.

More focus on accessibility

Increased focus on creating accessible and inclusive products for all categories of users.

AI, AR, VR, and Metaverse

The widespread use of artificial intelligence, augmented and virtual reality, and the metaverse to enrich the user experience.

ai_ar_vr.jpg (175 KB)

Synchronization of software on all devices

Developing the ability to synchronize applications and software for continuous operation on different devices.

The trend towards self-care and health

The introduction of functionality aimed at supporting a healthy lifestyle, emotional well-being, and self-discovery through product design.

More personalization

Creating individualized and personalized (based on their unique needs) user experiences to improve the connection with products.

More ethical design

Increased focus on ethical design aspects to create ethically minded and responsible products.

May 2024 be full of interesting and innovative changes in the world of UX/UI design. We hope that these trends will help improve the user experience and make web platforms more accessible and attractive to everyone.

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