Fresh Design is now FreshTech - what`s behind the branding changes?

Fresh Design is now FreshTech - what`s behind the branding changes?

We have changed. Sergii Kutyr, the CEO of FreshTech, shares the story.

We all realize 2022 was packed with complicated challenges and significantly altered work processes. Our company was no exception. 

As a result, united with you and the whole country, we have also taken the path of change. 

  • Firstly, we took a step back to calm down and then returned to work mode. 
  • After that, we took a detached view of our activity and evaluated the performance.
  • Later, we identified our strengths and development areas.
  • Finally, a revamped company vision was shaped! 

These are the 4 steps that contributed to the creation of a modern technology company called FreshTech, a holding with individual products and areas of focus the point we were aiming at for 15 whole years. 

So, what did we come up with? Sergii Kutyr, the CEO of FreshTech, shares the story.

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