Fresh Design is now FreshTech - what`s behind the branding changes?

We all realize 2022 was packed with complicated challenges and significantly altered work processes. Our company was no exception. 

As a result, united with you and the whole country, we have also taken the path of change. 

• Firstly, we took a step back to calm down and then returned to work mode. 
• After that, we took a detached view of our activity and evaluated the performance.
• Later, we identified our strengths and development areas.
• Finally, a revamped company vision was shaped! 

These are the 4 steps that contributed to the creation of a modern technology company called FreshTech, a holding with individual products and areas of focus — the point we were aiming at for 15 whole years. 

So, what did we come up with? Sergii Kutyr, the CEO of FreshTech, shares the story.