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PoC for a Startup Project: Business Idea Validation Strategy

PoC for a Startup Project: Business Idea Validation Strategy

How to effectively test a business idea and reduce risks before launching a startup project? PoC allows you to prove your concept in practice and identify the right strategies for future development. In this article, we will describe the development process and benefits of this solution for measuring the potential of your product.

Proof of Concept (PoC) is the process of creating a prototype or a simple version of a product to determine the technical feasibility and test its functionality.

PoC allows you to check if there is a demand for the product or service offered by a startup and if it solves real customer problems. With a prototype, the project team can assess risks, identify potential problems and drawbacks before developing a full-fledged product. A successful PoC launch demonstrates the project's potential and provides an opportunity to attract investors at an early stage of product development.

PoC development process

Working out the concept

The first and key stage in the development of a PoC, which forms the basis for the team's further actions. A detailed concept development helps a startup clearly define which aspect of the business idea needs to be tested. The product should solve a specific problem of the target audience. Also, at this stage, it is necessary to define functional requirements and specific metrics by which the success of the PoC will be evaluated. For example, an increase in the number of online orders by 20% within the first three months after launch.


At this stage, we create a prototype that demonstrates the main functions, interface and navigation of the future product. This includes defining the structure of screens and their interaction, the location of controls, menus and buttons. The prototype visualizes the key aspects of the business idea and contains the basic functionality required to test the concept.

Development and testing

Based on the prototype, we develop the technical component of the product and test its functionality. This stage includes writing program code, choosing technologies and tools to create functional modules and product architecture. Then we test its functionality to identify and fix errors.

Project launch

This stage involves the launch of a product, collection of data and metrics, and getting feedback from real users. This information helps to understand the market reaction, identify opportunities for product improvement or business development strategy. Launching a PoC allows you to reduce risks before deploying a full-fledged product and test the potential of your idea in real conditions.

Benefits of PoC development

  • Testing the viability of an idea without significant investment
  • Identifying possible risks in the early stages of the project
  • Attracting investment and partners by demonstrating the real potential of a business idea
  • Ability to quickly get user feedback on product functionality 
  • Efficiency and accessibility of development compared to the implementation of a fully functional product 

Successful PoC launch is the basis for further development and scaling of your product. Planning your own project? Leave your contacts in the form. Our manager will contact you and offer the best solution for your business.

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