How We Created the “Jaws” Landing Page for the Serhiy Prytula Charity Foundation

About the Project

“Jaws” is a fundraising landing page created to support the purchase of Shark-M UAVs and Ukrainian loitering munitions. The goal is to raise 200 million UAH to fund high-precision weaponry capable of detecting and destroying critical targets over 150 kilometers away.

Objectives

Our task was to create a landing page that does more than collect donations — it had to convince visitors of the value of every contribution. Most importantly, it needed to motivate the audience to support the campaign by clearly showing the connection between each donation and tangible results on the front lines.

The site targets two main audiences: individual donors and businesses — both Ukrainian and international. It was important to convey that everyone can make an impact on the course of events, whether personally or publicly.

Beyond its basic donation function, the site needed to clearly communicate that:

• this campaign helps to quickly detect and eliminate the enemy;

• every hryvnia directly contributes to hitting specific targets;

• supporting the project has a direct impact on the situation at the front lines.

In terms of visuals and content, we aimed to create an engaging experience — one that encourages users not just to scroll through the page, but to stay and take action by making a donation. 

Another key task was to explain clearly and simply how the weapons work. People shouldn’t just see the names, they need to understand the purpose and how this equipment operates in the field.

Visual concept

The visual concept for the landing page emerged after reviewing the fundraising banner featuring a striking slogan and an image of the Shark-M UAV — which immediately set the right direction. We preserved and expanded on its mood, drawing inspiration from iconic films like Jaws, Pulp Fiction, and the pop culture of the '80s and '90s. This recognizable visual language combines raw intensity, energy, and tension, while seamlessly blending vivid contrasts, bold headlines, and dramatic imagery.

We aimed to create a visual journey: from anger at the enemy to purposeful action and pride in the outcome. Users experience this emotional path through a series of visual highlights, animations, and design choices that together tell a cohesive story.

To give the landing page a sense of depth and movement, we used parallax scrolling effects and numerous animations. This allows users to gradually immerse themselves in a dynamic narrative, starting from the opening screen with the shark’s jaws and moving through scenes that reveal all the details of the fundraising campaign.

The landing page design is built on contrasts of shapes, colors, and textures. The Tarantino-style fonts resemble newspaper headlines and are perfect for short messages — bold and geometrically precise. The color palette combines yellow, red, black, white, and blue. This vibrant mix helps clearly separate content blocks and maintain the overall rhythm of the page. Grainy textures, film-like effects, and rough surfaces add depth and tactility to the design, complementing the retro poster aesthetic.

Architecture and functionality

The landing page’s first screen features a hero block with a key message, a progress bar, and an easy-to-use donation button. Next comes a description of the campaign’s goal and visual sections demonstrating how the Shark-M UAV and loitering munitions work together. Users then see videos showcasing strike examples, information about the operators, and businesses supporting the initiative. The page concludes with screens displaying payment details, FAQs, and real-time updated fundraising statistics.

The functionality prioritizes ease of use: multiple donation options, a clear content flow, and support for both Ukrainian and English languages. 

The project was built on our low-code platform Spiro. It’s a flexible and multifunctional system designed for deploying custom solutions of any complexity, suitable for businesses and startup launches alike.

Spiro supports convenient content management, rapid language version setup, analytics, and integration with various payment systems and methods, including Monobank, LiqPay, PayPal, SWIFT, and cryptocurrency transfers.

The platform provides access control for different user roles and secure administration with action logging. Spiro is a flexible tool for quickly implementing features tailored to specific needs. The low-code platform scales easily and ensures stable performance even as load and data volumes increase.

Results

This project combined cinematic design with an intuitive structure and user-friendly donation mechanics. Instead of a traditional format, we created a dynamic story where every user becomes an active participant, and each donation serves as a point of impact on the course of events.

For FreshTech, “Jaws” is a special project. In the fourth year of the full-scale war, it’s crucial to keep the ability to act and find ways to be helpful. This initiative gave us the opportunity to join a common cause and support the Armed Forces of Ukraine.

Friends, the fundraising for the Shark-M UAVs and Ukrainian loitering munitions is ongoing! It’s a weapon that strikes enemy assets hard — every donation means millions in losses for the aggressor. Visit the landing page to join the campaign and contribute to Ukraine’s future 🇺🇦