FreshDesign: Part of the FreshTech Ecosystem
FreshDesign is a UX agency with years of experience in creating digital design solutions for ambitious startups and progressive companies. In this article, we’ll share our comprehensive approach to product design and building a brand’s visual identity.
FreshDesign is part of the FreshTech ecosystem and offers a comprehensive suite of design services for business. Our approach combines in-depth analytics and end-to-end development of business logic, information architecture, UX/UI design and brand identity.
FreshDesign: Services
Product design
Product design encompasses the full-cycle development of a digital product: from validating your idea to launching an MVP. The process begins with in-depth business analysis, which helps define project goals and shape an effective strategy. Market research, target audience analysis, and an understanding of the company's operations reveal user needs and provide insights into the competitive landscape.
The next step is creating a Customer Journey Map (CJM), which outlines all the touchpoints where the user interacts with the product. This tool allows us to adapt the product to the real needs of the audience and eliminate potential barriers. To optimize the user experience, we develop interaction scenarios that cover various aspects, such as account registration, password recovery, search filter usage, order placement, etc.
Product design focuses on creating interactive, adaptive interfaces for various digital platforms. It takes into account intuitiveness, content structure and organization, visual elements, and ease of navigation. A holistic approach is key to developing aesthetically pleasing and functional digital products.
Web and mobile design
By combining aesthetics and functionality, we create user-friendly, intuitive interfaces and solve complex user experience challenges.
Design process сomponents:
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UX audit: analyzing product interaction to identify pain points and optimize the overall user experience
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Prototyping: creating a preliminary version of the digital product to showcase its functionality and navigation
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UX design: developing information architecture and interaction elements
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UI design: designing and creating visual interface elements
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Visual concept: forming brand identity and overall style
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Interface animation: adding interactive graphic elements
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iOS/Android design: adapting to mobile platform standards
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Redesign: updating and improving the digital product interface
Digital identity
Brand identity is a visual and communication system that defines the style, character, and values of a brand in the digital environment. Logos, fonts, color palettes, iconography, graphic elements, and animations together form the cohesive perception and positioning of the brand.
Digital identity focuses on building user interaction. It enhances product recognition and fosters an emotional connection with the audience. The unique combination of visual elements sets the brand apart from competitors, while consistent design standards maintain unity across all platforms. Therefore, it is not just an external manifestation of the brand, but also a tool for strengthening its market position.
Therefore, product design creates a comprehensive impression of interacting with a digital product – from its structure and aesthetic appearance to its functionality and user experience.
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